Santa Rosa Junior College

Business Administration (AS-T): This degree program is designed to provide a pathway to a California State University major and baccalaureate degree. California Community College students who are awarded an AS-T degree are guaranteed admission in the CSU system. Areas of study includes Accounting, Macroeconomics, Mathematics/Statistics and Business Communication.

The Business Marketing Certificate program prepares students for employment opportunities in sales, public relations, retailing, advertising, product management, distribution management, and direct marketing. Areas of study includes Marketing, Principles of Selling, Advertising, Introduction to Public Relations and Consumer Behavior.

The Graphic Design Certificate is a two-year program designed to provide students with entry-level skills for business or industry in the field of graphic design, and is structured to provide a practical, hands-on experience in graphic fundamentals. It provides the most current information, technology and equipment possible. Students spend much of their time creating practical design pieces from initial sketches all the way through to final digital output that ultimately becomes an integral part of a professional student portfolio.

Publishers hire graphic designers to do advertising design, production, PhotoShop work, layout, and design. Small businesses require data sheets, newsletters, websites, advertising and brochures. Graphic design studios need employees with strong computer backgrounds, good ideation techniques and precise mock-up skills. Many students graduate with the goal of owning their own free-lance businesses.

This program will prepare students for a variety of occupations including: Production Manager’s Assistant, Sample Room Coordinator, Production Pattern Maker, First Pattern Maker, Sample Maker, Sample Cutter, Fabric and Trim Buyer, Textile Design Assistant, Production Specification Illustrator, Assistant Designer/Seamstress, Shipping Clerk Specialist, Marker-Maker-Manual or Computer, Manufacturer’s Merchandiser.

The program will prepare students for broadcast and commercials, digital photography, documentary/biography production, legal and forensic video production, duplication and transfer, DVD authoring/mastering, videos for websites, online advertisements, public service announcements, industrial and corporate training videos, live internet streaming, live seminar capture, music videos, post production/editing, sports/performance events, media tech work on live events (including video production troubleshooting), and we video production/encoding.

Students earning the Certificate of Achievement in Photography can set up their own studios and sell their work in art galleries or may work as freelance photographers. The certificate program gives a basis for possible internships and paid apprenticeships as a photo assistant, or for work in a museum, gallery or design firm setting. It also prepares students for entry-level positions working as an art supply salesperson, framing technician or art gallery assistant.

Designed to provide an in-depth study and practical application of principles of nutrition, weight management, behavior modification, fitness testing, physical fitness training, exercise leadership and program design. Possible career opportunities may include personal trainer, group exercise instructor, health or wellness coach, weight management consultant, aerobic dance instructor, and fitness instructor.

This program also prepares students to sit for nationally recognized certification exams such as American Council on Exercise (ACE), National Academy of Sports Medicine (NASM), Aerobics and Fitness Association of America (AFAA), and National Strength and Conditioning Association (NSCA).

There are several types of dance certificates. The student who receives the skills certificate will have a better opportunity to obtain employment at dance studios and recreational classes, or work as a choreographer with community or school plays. Dance certificates are generally one semester in length; however, students must be at an intermediate level.

Provides a gateway for all students seeking a career in the real estate and related professions. The curriculum provides viewpoints and knowledge from an everyday perspective by instructors actively employed in the real estate industry.
Upon successful completion of the real estate program, the student will be able to:

1. Distinguish, group and justify the different forms of property estates
2. Arrange and assess equal housing opportunities.
3. Examine and integrate current economic conditions into the availability of credit.
4. Distinguish and group the approaches to real property.
5. Examine principles of supply and demand in the real estate market.

Prepares students for skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.

This program prepares students for a variety of positions in the wine industry, including but not limited to: Wine Sales Rep, Marketing Assistant, Direct Marketing Rep; Sales Rep for Distributor/Broker, Wine Club Manager, Special Events Manager.

Prepares students for skills such as serving wine according to professional standards, planning and effectively publicizing wine industry events, and the ability to discuss wine regions and characteristics of grape varieties suited to those regions.

This program prepares students for a variety of positions in the wine industry, including but not limited to: Hospitality Assistant, Hospitality Manager, Tasting Room Assistant Manager, Tasting Room Manager, Wine Educator, Wine Consultant, Tour Guide, Wine Club Administrator, Event Staffer, Wine Hospitality Staffer, Sales Specialist in Wines, Winery Assistant, Visitor Center Representative.